---
title: Health and Wellness Marketing Trends & Insights | Quaintise | Social Media Marketing (3)
description: Social Media Marketing | The latest marketing news for organizations in the medical, health and wellness, and life sciences industries. (3)
---

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# Latest Healthcare Marketing Insights

---

[![Healthcare Social Media Marketing](https://blog.quaintise.com/hs-fs/hubfs/Imported_Blog_Media/doctor-at-computer.jpg?width=944&name=doctor-at-computer.jpg)](https://blog.quaintise.com/why-you-need-a-healthcare-social-media-editorial-calendar)

## [Why You Need a Healthcare Social Media Editorial Calendar](https://blog.quaintise.com/why-you-need-a-healthcare-social-media-editorial-calendar)

As Quaintise social media director, I started out being against editorial calendars. They went against everything that I believed was true about social media; spontaneity, trend-spotting and crowd-sourcing. If something popped up in the news or was...

###### [READ ARTICLE >](https://blog.quaintise.com/why-you-need-a-healthcare-social-media-editorial-calendar)

[![Social Media Marketing](https://blog.quaintise.com/hs-fs/hubfs/Imported_Blog_Media/medical-foundations-social-sharing-effectiveness.jpg?width=944&name=medical-foundations-social-sharing-effectiveness.jpg)](https://blog.quaintise.com/still-afraid-of-social-media-follow-the-numbers)

## [Still Afraid of Social Media? Follow the Numbers](https://blog.quaintise.com/still-afraid-of-social-media-follow-the-numbers)

This morning as I was perusing my morning news I stopped on a title that instantly caught my attention: Should Hospitals Be on Facebook…? I mean, obviously I answered the question quietly to myself, and laughed at the audacity of the title. But, or...

###### [READ ARTICLE >](https://blog.quaintise.com/still-afraid-of-social-media-follow-the-numbers)

[![Social Media for Healthcare Marketing](https://blog.quaintise.com/hs-fs/hubfs/Imported_Blog_Media/iStock_000025013656XSmall.jpg?width=944&name=iStock_000025013656XSmall.jpg)](https://blog.quaintise.com/engaging-your-patients-on-social-media-now)

## [Engaging Your Patients on Social Media NOW](https://blog.quaintise.com/engaging-your-patients-on-social-media-now)

We’ve been spending a lot of time on the subject of doctor-patient communication and social media, and for good reason. In 2014, social media for healthcare marketing will rise to the next level, where physicians will literally have no choice but to...

###### [READ ARTICLE >](https://blog.quaintise.com/engaging-your-patients-on-social-media-now)

[![Healthcare Advertising Agency Los Angeles](https://blog.quaintise.com/hs-fs/hubfs/Imported_Blog_Media/advertising-statistics.jpg?width=944&name=advertising-statistics.jpg)](https://blog.quaintise.com/all-seo-is-local-especially-for-doctor-marketing)

## [All SEO Is Local, Especially for Doctor Marketing](https://blog.quaintise.com/all-seo-is-local-especially-for-doctor-marketing)

Right now is about the time you’re going to see a lot of 2014 trends articles and blogs. You’ll see those familiar keywords such as patient satisfaction, consumer expectations, segmentation, fragmentation, real-time marketing, mobile, social, engagement,...

###### [READ ARTICLE >](https://blog.quaintise.com/all-seo-is-local-especially-for-doctor-marketing)

[![Facebook Healthcare Marketing](https://blog.quaintise.com/hs-fs/hubfs/Imported_Blog_Media/facebook-mobile-marketing-1.jpg?width=944&name=facebook-mobile-marketing-1.jpg)](https://blog.quaintise.com/why-should-physicians-want-likes)

## [Why Should Physicians Want “Likes”](https://blog.quaintise.com/why-should-physicians-want-likes)

Everyone knows the key to successful healthcare marketing on Facebook is getting “Likes,” right? Not exactly. The Huffington Post ran an interesting commentary today titled The Like War, offering 9 steps for “using social media strategy for long term...

###### [READ ARTICLE >](https://blog.quaintise.com/why-should-physicians-want-likes)

[![Healthcare Marketing Company Los Angeles](https://blog.quaintise.com/hs-fs/hubfs/Imported_Blog_Media/iStock_000025013656XSmall.jpg?width=944&name=iStock_000025013656XSmall.jpg)](https://blog.quaintise.com/making-your-brand-more-social-dont-be-scared)

## [Making Your Brand More Social - Don't Be Scared](https://blog.quaintise.com/making-your-brand-more-social-dont-be-scared)

Just the other day we discussed the importance of keeping things simple in a complicated healthcare world. Today, I want you to think about keeping things social – transforming your healthcare website into a social powerhouse. The idea of getting social...

###### [READ ARTICLE >](https://blog.quaintise.com/making-your-brand-more-social-dont-be-scared)

[![Physician Reputation Management](https://blog.quaintise.com/hs-fs/hubfs/Imported_Blog_Media/market-research-1.jpg?width=944&name=market-research-1.jpg)](https://blog.quaintise.com/from-casual-patients-to-brand-advocates-three-strategies-for-success)

## [From Casual Patients to Brand Advocates - Three Strategies for Success](https://blog.quaintise.com/from-casual-patients-to-brand-advocates-three-strategies-for-success)

“The easiest way to create sharability is to give people an experience,” offers Franz Aliquo, Creative Director at ad agency RPM. “Something that turns their mundane day-to-day into something magical.” One of the greatest successes for any business in...

###### [READ ARTICLE >](https://blog.quaintise.com/from-casual-patients-to-brand-advocates-three-strategies-for-success)

[![Facebook Healthcare Marketing Los Angeles](https://blog.quaintise.com/hs-fs/hubfs/Imported_Blog_Media/facebook-mobile-marketing-1.jpg?width=944&name=facebook-mobile-marketing-1.jpg)](https://blog.quaintise.com/forrester-on-facebook-why-i-think-theyre-wrong)

## [Forrester on Facebook: Why I Think They're Wrong](https://blog.quaintise.com/forrester-on-facebook-why-i-think-theyre-wrong)

Facebook took a hit this week from one of the most influential, respected research organizations on the web. Forrester, a research and analysis information technology company, slammed Facebook’s marketing and advertising efforts with a scathing report on...

###### [READ ARTICLE >](https://blog.quaintise.com/forrester-on-facebook-why-i-think-theyre-wrong)

[![Healthcare Marketing Los Angeles](https://blog.quaintise.com/hs-fs/hubfs/Imported_Blog_Media/iStock_000025013656XSmall.jpg?width=944&name=iStock_000025013656XSmall.jpg)](https://blog.quaintise.com/marketing-orchestration-what-is-it-and-why-is-it-important)

## [Marketing Orchestration - What is it and Why is it Important](https://blog.quaintise.com/marketing-orchestration-what-is-it-and-why-is-it-important)

The consumer has changed, as has the patient. Today, the consumer and the patient are one and the same. The consumer-patient researches, shops around, compares, discusses, engages, asks questions, reads reviews, and weaves through a variety of mediums...

###### [READ ARTICLE >](https://blog.quaintise.com/marketing-orchestration-what-is-it-and-why-is-it-important)

[![Digital Advertising Los Angeles](https://blog.quaintise.com/hs-fs/hubfs/Imported_Blog_Media/advertising-statistics.jpg?width=944&name=advertising-statistics.jpg)](https://blog.quaintise.com/digital-advertising-is-dead-or-is-it-what-quaintise-does-better-then-everyone-else)

## [Digital Advertising is Dead - Or Is It?](https://blog.quaintise.com/digital-advertising-is-dead-or-is-it-what-quaintise-does-better-then-everyone-else)

In healthcare marketing, it can be difficult to determine exactly where to spend your marketing budget. Banner ads? Social media marketing? Facebook ads? Youtube videos? Billboards? In-office flyers? Print ads? I mean, the list of marketing avenues is...

###### [READ ARTICLE >](https://blog.quaintise.com/digital-advertising-is-dead-or-is-it-what-quaintise-does-better-then-everyone-else)

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