Brand marketing in healthcare is not just a catch phrase or a trend, it’s a reality that truly matters, and one that the professionals at Quaintise take incredibly seriously. Every company from every industry begins with the same basic ingredients: a...
Recent Posts
The power of Facebook is limitless, especially for physicians. When it comes to increasing the visibility of your brand, your practice or your hospital, there are few avenues that allow for such hyper focused targeting and messaging. When you take a...
There was a time when SEO was simple; you built your websites with targeted keywords, submitted those websites to the directories, and voila! Over time, things have changed dramatically, and yet there are still medical search engine marketing agencies...
When I think of social media and healthcare, two big names come to mind – The Cleveland Clinic and the Mayo Clinic. These are the powerhouse of social media and healthcare. They’re doing everything right, and for all the right reasons, which makes it...
According to stats, mobile usage will outpace desktop usage within the next year. In fact, at the end of 2013 there were 1.3 billion smartphones in use and 1.6 billion PCs in use. And while mobile usage is about to surpass every barrier, it’s mobile...
Who is your greatest adversary? Is it the medical office across town? The one located in the same strip mall? Is it the urgent care next door or the hospital ER down the street? Sometimes, your greatest competition can be your greatest resource, pushing...
When determining how to spend your marketing budget, the road can get a little bumpy. There’s always print, radio and banner ads, but then there’s mobile placement, SEO, public relations, local advertising, video marketing, and social media. That’s to...
Most marketers and advertisers have a love/hate relationship with Facebook Ads. You either have high Cost Per Click, and are on the hate spectrum, or you have low CPC and are on the love spectrum. It all comes down to do you know what you’re doing, and...
We’ve started something that we’re very proud of here at Quaintise, and it’s about time we shared it with you. Custom, branded Review Channels created specifically for your brand, based on our eagerness to meet the needs of our clients, and provided at...
The greatest fear that keeps physicians from improving their digital presence, mainly in the form of increased reviews, is that a patient will leave a scathing review. Physicians are terrified that a patient will leave a 1-star testimonial, thus...