There has been a lot of interesting talk surrounding retargeting and prospecting, especially in the realm of social media. In healthcare marketing, retargeting and prospecting are integral elements of any campaign, which is why it’s always so interesting...
Healthcare marketing is a delicate dance precision pitching and well-crafted brand messaging. It’s about getting it right the first time, engaging a target audience actively, visually and contextually. An aspect of healthcare marketing that many Los...
Facebook Graph Search for healthcare marketing Since it’s universal roll-out yesterday, Facebook’s new Graph Search has been all the talk of marketers and techies in the healthcare marketing industry. Of course, as early adopters of Facebook’s Graph...
Social media advertising is an ever-evolving field. Facebook has progressed form simple sidebar ads to News Feed integrated Sponsored Stories and innovative forms of advertising masking as organic posts. As a healthcare marketing strategist, it’s my...
Advertising can be a deceptive business. From tweaking real estate images with Photoshop to running ads masked as quality content, to Google’s use of advertising space, there are many tricks to the trade that your patients are probably not aware of. In...
Since the dawn of healthcare marketing, it’s been a challenge to get the right-brained marketers and the left-brained marketers on the same page. And many times that discrepancy shows through in healthcare marketing campaigns, where the words and the...
There are very few medical organizations in the world that understand the true meaning and effectiveness, and put it into action, as the Cleveland Clinic does. While many healthcare marketing firms try to convey the importance of patient experience and...
Much like a Facebook Cover Photo is your social media first impression, and your website is your web first impression, the front office of your practice is the physical first impression that you as a brand and a business will leave on a new patient. In...
As a healthcare marketing expert, you understand the importance of developing powerful, purposeful content intended to drive traffic and convert readers into clients. As a physician, the philosophy of ‘getting published’ in major journals has been an...