Latest Healthcare Marketing Insights


Understanding Your Target Demographic with Facebook’s New Graph Search

  Facebook Graph Search for healthcare marketing   Since it’s universal roll-out yesterday, Facebook’s new Graph Search has been all the talk of marketers and techies in the healthcare marketing industry. Of course, as early adopters of Facebook’s Graph...

Using Big Data To Get More Bang For Your Facebook Advertising Bucks

Social media advertising is an ever-evolving field. Facebook has progressed form simple sidebar ads to News Feed integrated Sponsored Stories and innovative forms of advertising masking as organic posts. As a healthcare marketing strategist, it’s my...

5 Facebook Campaigns That Will Boost Engagement & Increase Visibility

Sponsored Story ROI - Understanding Its Impact on Healthcare Marketing

Advertising can be a deceptive business. From tweaking real estate images with Photoshop to running ads masked as quality content, to Google’s use of advertising space, there are many tricks to the trade that your patients are probably not aware of. In...

Telling A Story - Visual Content Marketing in Healthcare

Since the dawn of healthcare marketing, it’s been a challenge to get the right-brained marketers and the left-brained marketers on the same page. And many times that discrepancy shows through in healthcare marketing campaigns, where the words and the...

5 Steps to Meeting Hospital Goals by Improving the Patient Experience

There are very few medical organizations in the world that understand the true meaning and effectiveness, and put it into action, as the Cleveland Clinic does. While many healthcare marketing firms try to convey the importance of patient experience and...

Healthcare Marketing Trends for the Physician's Front Office

Much like a Facebook Cover Photo is your social media first impression, and your website is your web first impression, the front office of your practice is the physical first impression that you as a brand and a business will leave on a new patient. In...

Why Physician Blogs Are Important and How to Get Physicians on Board

As a healthcare marketing expert, you understand the importance of developing powerful, purposeful content intended to drive traffic and convert readers into clients. As a physician, the philosophy of ‘getting published’ in major journals has been an...

Blog, Post, Advertise - Rinse and Repeat

When talking to prospective clients about the importance of Facebook, I like to utilize the phrase blog, post, advertise, and, of course, repeat. Content marketing and social media marketing in healthcare go hand-in-hand. You cannot successfully take...

Facebook Ads About To Get A Big Facelift

I love following Facebook in my News Alerts. They are always up to something, and for a social media healthcare strategist, it’s exciting and intriguing to keep a close eye on Facebook News. Currently, Facebook has 27 Advertising options for Facebook...